In this guide, we show you what Bubble actually costs in 2025, what founders often underestimate, and how to optimize your budget so you can ship smarter  not spend harder.

1. What Bubble Actually Charges You For

Bubble’s pricing today is built around three main components:

1. Subscription Plan

Bubble’s core plans range from Starter to Enterprise. For most founders, you’ll start here:

2. Workload Units (WU) 

Bubble includes a WU quota in every plan, but once you exceed it, you start paying for additional bundles. As of 2025, community reports and Bubble documentation show these common add-on bundles:

Example Calculation for Founders

Let’s say your MVP is using:

• 2,000 WU / user / month

• You have 300 monthly active users

Your total monthly consumption:

2,000 × 300 = 600,000 WU

You’re still inside Growth/Team base quota.

But once you grow to 1,000 users, this becomes:

2,000 × 1,000 = 2,000,000 WU

Your base plan won’t cover this. You’ll need:

• 1 × $89 WU Bundle → +750,000 WU

• Total WU = 1.75M → still short

• You must upgrade to the $269 bundle → +2.5M WU
  
  

Now your WU cost becomes:

➡️ $269/month just for compute

This is why workload efficiency matters.

A single poorly optimized workflow can cost you more than the entire Bubble subscription.

3. Add-On Costs

a. Extra File Storage

Bubble includes a base amount of file storage, but large apps (marketplaces, social apps, media uploads) will need more.

While Bubble doesn’t publicly publish per-GB pricing, the typical range based on usage reports is:

These are benchmarked against Bubble-managed S3 storage + community reports.

If your app handles:

• user-generated images

• invoices / PDFs

• video uploads (short clips)

then you MUST budget for storage.

b. Third-Party Tools (APIs & SaaS Integrations)

Most real apps rely on external tools, and each adds cost. Typical founder stack:

An app with moderate automation often spends: ➡ $30–$120/month on third-party APIs.

c. Mobile App Build (iOS & Android)

Bubble now provides native iOS & Android app building inside the platform.

Other things still required:

2. Why Founders Are Choosing Bubble

Bubble isn’t winning because it’s the cheapest tool.

Bubble is winning because it dramatically reduces financial risk.

Because the old model doesn’t work for early-stage teams.

Traditional development forces founders to commit:

• US$50k–US$300k upfront build cost

• months of development

• high risk if the idea doesn’t hit market fit

• long iteration cycles
  
  
  

According to multiple industry analyses, no-code platforms cut development cost by up to 65% and time-to-market by up to 80%.

Bubble lets you “buy learning speed.”

You’re not just paying for an app — you’re paying for:

• faster experiments

• faster feedback cycles

• faster pivots

• faster investor conversations

In early stage, speed = savings.

Speed = survival.

Speed = opportunity cost reclaimed.

Founders choose Bubble because:

• You pay hundreds, not hundreds of thousands.

• You launch in weeks, not quarters.

• You iterate without burning months of budget.

• You control your product — not an outsourced dev team.

• You can validate before raising capital or hiring engineering.
  
  
  

Bubble isn’t “cheap development.”

Bubble is de-risked execution for early-stage founders.

3. Key Cost Challenges 

Bubble is cost-efficient — but only if you treat it correctly.

Here are the three biggest cost traps founders fall into, and how to avoid them:

Challenge #1 — WU Overages Because of Inefficient Workflows

Many founders unknowingly burn WU by:

• running unnecessary searches

• repeating the same workflow logic across pages

• creating heavy backend processes

• loading too much data at once
  
  

How to mitigate:

• Structure your database early

• Use search constraints intentionally

• Cache results where possible

• Offload heavy operations

• Audit workflows every sprint
  
  

Done right, you can reduce WU usage by 30–70%, saving significant monthly cost.

Challenge #2 — Plugin Bloat

It’s tempting to install plugins for everything.

But each plugin adds:

• cost

• load time

• unpredictability

Mitigation: Use plugins only for mission-critical features (e.g., Stripe, advanced charts) and build the rest natively.

Challenge #3 — Overpaying on Plans Too Early

Many founders jump to Growth or Team too fast.

Mitigation:

• Start with Starter

• Upgrade only when WU logs show real usage

• Don’t scale your infrastructure before your product
  
  
  

Starting lean gives you more runway.

4. Indonesia Market Advantage: Why Bubble Is Perfect for Local Founders

Indonesia’s tech landscape is unique — and Bubble fits this environment strategically well.

1. Lower Cash Burn Is a Competitive Advantage

Indonesian founders typically don’t have access to the same capital runway as Silicon Valley startups. Bubble lets you:

• Ship faster

• Validate earlier

• Burn less cash per iteration

This means you get more shots on goal with the same budget.

2. Faster Go-To-Market = Faster Revenue

Many Indonesian founders build:

• Marketplaces

• Booking systems

• Internal dashboards

• Service automations

• SME solutions

These apps don’t need huge infra — they need speed. Bubble delivers that speed.

3. Lower Hiring Pressure

Local tech talent is expensive and competitive.

But Bubble drastically reduces the need for:

• Backend engineers

• Frontend engineers

• DevOps

• QA engineers

You can operate with a lean team — sometimes even just one founder + a Bubble developer.

4. Perfect for Bootstrapping

Indonesia has a strong bootstrapping culture. Bubble strengthens that culture by making product development financially viable even without outside capital.

5. What Should Founders Budget for a Bubble App in 2025?

Here’s a realistic, founder-friendly benchmark:

For MVP Stage (0–3 months after launch)

• Bubble plan: US$29–US$119

• Plugins: US$10–US$40

• WU overage: US$0–US$30

• Optional developer support: US$1,500–US$5,000 → Total: US$100–US$500/month
  
  
  

For Traction Stage (real users)

• Bubble plan: US$119–US$349

• Plugins: US$20–US$100

• WU overage: US$20–US$200

• Developer support: US$1,000–US$4,000 → Total: US$300–US$1,200/month
  
  
  

For Scaling Stage (teams, revenue, transactions)

• Bubble plan: US$349+

• WU bundles for heavy workloads

• Paid infra add-ons → Total varies based on product & usage
  
  
  

6. Final Thoughts

If you’re a founder building your first version, Bubble provides three things traditional development can’t match:

• Speed to validate

• Lower cost to learn

• Control over your product direction
  
  
  

The cost isn’t zero — but compared to months of engineering salaries or a six-figure dev agency quote, Bubble gives you a realistic way to build, test, iterate and launch with far less risk.