In 2025, software development is evolving fast. AI tools are writing code, generating components, and enabling what many call the vibe-coding era — where automation and human creativity merge. That’s exciting.

But here’s the question most founders ask:

How do we build fast, get to market, and still keep clarity and control?

Enter Bubble.io — not a rejection of AI, but a strategic foundation for founders who want speed and structure.

1. The State of AI-Assisted Coding: Gains & Hidden Costs

• According to a study by McKinsey & Company, generative AI tools enabled developers to complete some routine coding tasks in about half the time. 

• However, a recent randomized controlled trial found that experienced developers using AI tools on large codebases completed tasks 19% slower than without the tools. They still believed they were faster. 

• The paradox: While AI excels at repetitive, well-defined tasks, it struggles with complex domain logic, context-rich architectures, and coordination overhead. 

What this means for founders:

• If you’re building something bespoke, deep, or long-term, AI alone may introduce hidden maintenance, review and integration drag.

• If you’re moving fast and need to iterate, you’ll want a platform that reduces friction across UI, logic, data and deployment — that’s where Bubble comes in.

2. The No-Code Landscape (and Where Bubble Sits)

• The global no-code and low-code market is projected to grow from ~USD $28 billion in 2024 to over USD $90 billion by 2029. 

• According to a survey from Bubble’s own blog, the features no-code builders rated highest were technical performance (4.39/5), customisability (4.38/5) and scalability (4.30/5). 

• In terms of challenges: No-code platforms still flag issues around security, vendor-lock-in, performance under scale, and custom-logic flexibility. 

Table: Comparative Snapshot

3. Why Founders Are Choosing Bubble

At Paistudio, a leading Bubble agency in Indonesia, we’ve seen this pattern:

• Founders try AI-driven coding workflows and hit friction: long review loops, integration nightmares, dependency on dev teams.

• Switching to Bubble, they achieve MVPs in weeks, not months, and iterate faster.

• They keep design-lead thinking (you’re a UX designer) aligned with product logic, all in one platform.

Real founder insight:

“With Bubble we launched in 4 weeks. With AI anywhere else we were still managing engineers.”

That kind of agility is what differentiates startups in Indonesia’s hungry ecosystem. With monthly burn (say ~Rp 30 million overhead) and tight time-to-market windows, no-code becomes not just a tool — but a strategy.

4. Key Challenges (and How to Mitigate Them)

AI Coding Risks:

• Security and quality issues: AI-generated code may require more maintenance and oversight. 

• Mis-match in complex codebases: Experienced devs using AI in mature systems took longer. 

No-Code Platform Risks (Bubble included):

• Scalability & performance: Some no-code apps struggle under heavy load or complex workflows. 

• Vendor lock-in & migration cost: Moving off a no-code platform can be costly. 

• Security and compliance: Particularly in enterprise/regulated use-cases. 

Mitigation strategies we follow at Paistudio:

• Choose Bubble workflows that include plugin/extensions only when necessary.

• Build modular data architecture with export/migration plans from day one.

• Monitor performance metrics early and scale architecture appropriately.

• Use AI tools for idea generation, logic prototyping — then build in Bubble for product delivery.

  
  

5. Indonesia Market Advantage & Strategic Fit

In Indonesia’s startup scene:

• Cost efficiency and speed matter. Using Bubble means fewer large engineering hires early, stronger design-lead advantage, and faster validation cycles.

• Local teams matter: Our team of Bubble developers in Indonesia speak your language, time-zone and market logic — so you move fast, not stalled by remote coordination.

• Positioning: You’re a UX designer and founding mind — leveraging no-code with founder focus gives you a strategic edge over agencies that still separate design/dev.

6. Ready to Build? Let’s Connect.

If you’re a founder who wants to explore how to build with clarity, speed and control in this vibe-coding era, let’s talk.

With Paistudio — your trusted Bubble agency Indonesia — you’ll get:

• A team aligned with your founder vision.

• A process built for fast validation, iteration and product readiness.

• A strategy that doesn’t reject AI, but uses it in the right place — while using Bubble as the foundation to ship.

  
  

👉 Book your consultation at paistudio.co and let’s turn your idea into something real — faster, smarter, and built for growth.